Web Publisher
Companies and the self-employed depend on web publishers, as do associations and organisations: Today, having a website goes without saying. In this course, you will acquire the basics step by step to plan and implement websites. You work on your own project, create a prototype. Thanks to some practical tools, this can be done without any programming knowledge. Once the prototype is ready, you implement your web project: in WordPress and with a website builder. To ensure that your website is also found, you can follow the rules of search engine optimisation (SEO). Page views, bounce rate and conversions? Thanks to web analytics, you always have them in view.
| Price |
from CHF 3'250.00 (including course materials) |
|---|---|
| Lessons | 92 lessons of 50 minutes each |
| Duration | 4 months |
| Degree | Web Publisher (Cert.) |
Target group
People who would like to use the web for their own website or who are already responsible for a website: professionally in a company or an organisation, as a self-employed person, for an association or for private purposes.
Learning objectives
- You have the necessary basic knowledge to realise and maintain websites.
- You can build and maintain your own website.
- You develop your own prototype for a website.
- You turn your prototype into a fully functional website.
- You know how to market your website.
- You know tools that are important for marketing, such as search engine optimisation (SEO).
- You know the benefits of analysis tools and use them.
Content
Wireframes and prototypes:
- Requirements engineering
- User-centered design
- Content and information architecture
- Mobile first
- Prototyping
WordPress and Website Builder:
- WordPress basics
- Themes and plugins
- WordPress and security
- In-depth knowledge of tools and systems such as troubleshooting and performance
- Implementation with Website Builder: Basics, add-ons, implementation of prototype
Marketing website:
- Search engine optimisation (SEO)
- Web analytics
- Digital advertising
Final presentation
- Presentation of the self-created website to experts
- Evaluation
Requirements
- Good user skills on PC or Mac are required
- Knowledge of HTML, CSS, PHP and MySQL is recommended but not required
Special feature
- Those who already have very good WordPress skills can apply for a dispensation for this part of the course.
Follow-on / continuation programmes
- Web Engineering: This course of study programme is a solid foundation to become a web engineer.
